Values
AUMAN = AUM + MAN
AUM – the sacred sound of stillness, balance, and presence.
MAN – not just a gender, but a human: evolving, feeling, grounded.
Together, Auman is for men who walk with quiet strength. A brand where fashion begins with feeling — and ends with freedom.
Our Story
We started Auman with one simple belief:
Clothing for men should feel effortless, honest, and personal.
Not trend-chasing. Not flashy. Just real — just you.
Born in India, Auman is built for the modern Indian man who wants more from his wardrobe than just “looks.” He wants pieces that breathe with him, move with him, and reflect who he is becoming — whether that’s at work, out with friends, or simply at peace with himself.
What We Make
Auman is a premium menswear brand rooted in calm design, rich fabrics, and relaxed structure.
We design essentials that flow between occasions and moods — all with a sense of clarity and quiet confidence.
From embroidered statement shirts to easy co-ords, from minimal cotton trousers to laid-back festive pieces, Auman is here to simplify how men dress — without ever simplifying their identity.
What Makes Us Different
✔ Natural Fabrics – cotton, linen, and breathable blends you can wear all day
✔ Subtle Design – minimalist embroidery, calm color palettes, thoughtful silhouettes
✔ Inclusive Fits – real Indian sizing for real Indian bodies (XS to 5XL)
✔ Made in India – crafted by local artisans, tailored with soul
✔ Rooted in Feeling – not just how you look, but how you feel in it
We’re not here to sell outfits.
We’re here to build wardrobes that align with your inner self.
Who We Create For
For the men who choose presence over pressure.
Who want to look sharp without dressing loud.
Who appreciate detail, depth, and durability.
For you — the calm one in the room who still gets noticed.
Join the Auman Way
We’re not just a brand. We’re a mindset.
And we’d love to welcome you.
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